Client Relationship Manager integrates with core Spectrum modules, analysing and selecting data, in order to identify marketing opportunities.

Reminder prompts appear when new client records are created, highlighting relevant products and services that could be marketed and sold. A marketing information window allows you to determine successful strategies and which customers are recommending you. Proactive marketing prompts can be configured in client records, as can links between clients.

An unlimited number of reminders can be scheduled and tracked in Reminder History, with both automated and manual settings available. Proactive messaging according to invoiced stock items can be sent through the Electronic Communications Manager (ECM).

AT Veterinary Systems also provides a range of marketing services that include creating and managing bespoke loyalty point systems and an individual.